Copyright (c) Godfrey Thaxter
http://www.affiliateinstantcash.com
To become a super affiliate or be among the top income earners on the internet, you MUST focus on improving your CONVERSION rates at all levels. Your marketing and advertising will not amount to much, unless you know what actions are being taken by your prospects.
Conversion rates just simply means how many people out of a 100 takes a given action.
For example, if 2 people out of 100 that visit your site decides to opt-in, then you have a 2% conversion rate. Likewise, if you have a list of 200 subscribers and 40 respond by buying a product, then you have a 20% conversion rate.
There are many factors that goes into conversion and the only way to improve it is through consistent tweaking, testing and tracking. You have to keep trying different tactics continuously to see what effect they have on your conversions.
These changes can be very simple or more complex like:
=> The use of graphics versus text-only page...
=> Headlines and sub-headlines - sometimes one word makes all the difference...
=> Long versus short copy on your opt-in page...
=> What you use to attract people to opt-in to your page...
=> Better email subject lines...
=> Content rich email campaigns...
=> Time sensitive offers, bonuses etc.
This is just a short list of what you can do to test and improve your conversion. These changes can be tested over a certain time frame like 7 days, to give you enough time to see the difference in activities.
Make no mistake this is a very important part of your marketing strategy, if you're serious about joining the top online income earners.
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