Copyright (c) Godfrey Thaxter
http://www.affiliateinstantcash.com
Good sales copy is one of the most important part of your internet business while working from home... and much attention should be paid to this. Sales letters are what encourages your prospects or customers to take a given action when they visit your website. This could range from opting in to get your newsletter or purchasing a product.
Some business owners pays out hundreds and sometime thousands of dollars to copywriters to write their sales letters. Why? - Because they know that a good sales letter is vital to their business. Now not many of us are very good at writing, but learning some basics can help us to do a better job.
People have always been asking, what's the secret to writing a compelling sales letter that sells? If you're serious about running a successful internet business while working from home, pay close attention to this:
*Every communication you send to customers or prospects should have a CLEAR purpose - and your sales letter is no different.
Before sitting down to write your sales letter make sure that you are clear about the product or service you're offering, including the price, any bonus offers, whether there is a time limit, etc. Have your notes ready.
Always think from the point of view of the customer. Of all the products out there, what will make them be interested in your product or service? What's in it for them - the benefits!
Avoid writing a sales letter about you or your company. You will not make sales by telling customers about the latest events in your office, or the history of your company's expansion. Your letter should be about ONE THING ONLY >
The customer, their problems, and how you can solve them.
Your headlines are the most important part of your sales letter... and will decide whether your prospect continues to read or not. This is why it's important for you to try and come up with at least twenty different headlines... and then select the best one from that.
In General terms headlines should be longer than 3 or 4 words, but less than 17. You can take a look at newspaper headlines and other sales headlines for inspiration.
BE SPECIFIC! If you have a figure of 37% then use it, do not say 'over 30%'. Do not exaggerate in your headline to get attention. If it cannot be believed readers will not bother to look any further.
NOTE: Many people make the mistake of putting a lot of hype in their sales copy. Now online marketers and opportunity seekers are getting smarter and will see through your charade quickly. Long term success of your internet business while working from home will depend on your ability to portray a sense of sincerity... to the people you do business with.
When you start to write the main body of your sales letter do not edit it as you write. Just write what you think is the most important message and DO NOT stop to correct spelling mistakes, or grammatical errors. If necessary stare determinedly at the keyboard as you write, or better still turn the monitor off on your PC...
Stopping continually to make corrections will not allow the words to flow as they should... and the message may become confused. Don't get me wrong, it's vitally important to make sure that your final copy contains no grammatical or spelling errors. But this should be done once your first draft is completed.
Avoid long sentences and paragraphs in your sales letter. You want to make the letter as easy to read as possible - and the most effective way to do this is to "trick the eye" by creating whitespace.
You can do this by breaking the letter up into subheadings that refer to the contents of the next section. Your subheadings should give enough information for someone skimming down the page to understand your offer.
As soon as you feel your letter is complete, put it aside for a while before reading through it again. You may spot mistakes or areas of confusion that you might have not noticed before.
If you cannot leave it for a period of time give it to someone else to read. Ask them to skim through it to see if they get the main points of the message. If they do, they can then read each sentence and give you their impression of the letter.
Your internet business success while working from home depends heavily on your ability to convince your prospects and customers to take action... and learning good copyrighting skills is vital to this.
If you would like to get professional help with copy writing for your web site or any other sales medium, you can get started with a tested and proven step-by-step formula with Marlon Sanders - Amazing Ad Copy Secrets:
http://www.affiliateinstantcash.com/ms-adcopysecrets.html
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