Whenever you are about to meet new clients for your business there is one hard and fast rule to keep in mind. You need them as clients more than how they need you.
Every potential new client with whom you come into contact with, should be treated as a potential new employer and you are applying for a job. Essentially, that is what you are doing. You want that person to hire you and pay you for your work.
When you consider a meeting with a potential new client for a job interview, there are some basic rules you should follow. There are also four tips to remember during your first meeting that can help you make a good first impression.
Yes, they are coming to you and they may have even made the first contact, but do not misinterpret that to mean they need you and will hire you no matter what.
1. First, give them your undivided attention. Instruct your receptionist, if you have one, that you are not available for other visitors or phone calls. Turn your cell phone off.
2. Allow the new client to see that his time is important to you and that you have their best interest in mind. You need to show genuine interest in what they want and how they want it done.
3. Take the time before the meeting to research their company or product. Understand their business, become informed of what they have done in the past, and ask about their plans for the future. Then you can explain how your company can help them reach their goals.
4. As with all interviews, dress the part. A potential client is coming to see the owner, or a top leader of the company. They may not be comfortable dealing with a person dressed as a car mechanic, even if that is who you are. Looking professional will make them feel more at ease about receiving professional results.
One of the most important aspects of making a good first impression on a potential new client is to have your best people in the receiving line. Not that there will be a line for them to walk shaking hands, but if you have a receptionist make sure that they are the type of person who can represent the professionalism of the company you are attempting to gain as a new client.
Likewise, if there are other people working in the same office, ensure that they are presentable.
Meeting with a potential client is like a job interview and if you are prepared to treat it as such, you will reap the benefits in the long run.
Godfrey Thaxter is a Marketing Consultant who provides
articles, tips and resources to help new online marketers
get started right with their internet home business.
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