Wednesday, October 1, 2008

Banner Advertising Post Y2k - Can it Still Build Web Site Traffic?

By Said Issilam

Banner advertising was first used in the early 90's as a means to increase web site traffic. Global Network Navigator (GNN), one of the first web sites in cyberspace, sold the very first clickable banner advertisement to a law firm in 1993. Within a very short time, Hotwired.com was selling banner advertising in large quantities.

AT&T and Coors were the first big name corporate clients to buy into banner ads in 1994. For the record, Hotwired.com also coined the phrase "banner ad" and became the very first company to release click through reports to clients.

These types of sales became the primary tool behind any successful online advertising campaign. Sites fortunate enough to have considerable web site traffic were able to lure in advertising clients with the promise of high volume banner ad impressions on the most popular sites online.

Sales reps were able to easily draw in new business despite the fact that banner advertising packages weren't necessarily a bargain. There was a demand. It was pretty much a given that people would pay a pretty penny to advertise on sites with a reputation for consistent web site traffic.

This approach to banner advertising sales worked like a charm, providing sites with plenty of revenue and an economic base for their web site. Sites had more money for design enhancements and advertising funds, which increased their web site traffic, guaranteeing them higher banner advertising sales.

This fairytale built mansions for young entrepreneurs until 2000 when the dot com industry's bubble ruptured and banner advertising as we knew it literally crashed!

Banner advertising is still a practical modern day method of Internet marketing but the value of the ads are no longer what they were at the Internet's dot com peak.

While this news may sound unwelcoming, the great news is the ad rates are no longer ridiculously overpriced and more people can actually afford banner advertising, reaping the rewards of increased web site traffic!

This is also a lot more visually stimulating than it was in the past and can be used in other ways besides increasing your presence on the web and your web site traffic.

Not only can you profit from turning your web site traffic into paid subscribers, someone that buys your product, pays for your services, etc., but you can also build revenue by selling banner ad space on your own site or earn commission from a banner advertising affiliate program.

This type of banner advertising will have you selling products and earning commission whenever a click through on your site turns into a purchase on the other site. We see this method of banner advertising everyday whenever we visit a web site and notice banner ads for books, DVD's or music available through Amazon.com or a similar site.

So, in closing, while the Internet bubble did indeed burst back in 2000, there are computers in more homes with more people online than ever before, meaning more web site traffic than ever before. Banner advertising is still a very effective way to boost your web site traffic and potentially make money as a result!


Godfrey Thaxter is a Marketing Consultant who provides
articles, tips and resources to help new online marketers
get started right with their internet home business.



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Make the Leap to Home Business Success
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-16411

Before you can have a successful home based business, you must first possess 3 "intangibles." These are things that must come from WITHIN you.

===> Intangible 1 <===

First,you must have a strong WHY.

Why MUST you have a successful home business? What is driving you? What is it that you CAN'T have in your life anymore and/or what is it that you absolutely MUST HAVE now?

For me, I couldn't stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box (laptop computer) that I could carry with me anywhere in the world and not be tied to anyone's time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children's lives and the incredible freedom that succeeding in a home based business would provide for me. I found my why. You MUST find yours.

===> Intangible 2 <===

You must BELIEVE that it is possible.

If you don't believe that it's POSSIBLE for you to have a successful home based business or make your living from home, you won't. It's that simple.

For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money working from home. If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation.

There is no shortage of undeniable PROOF that people (millions of them) are making money working from home. Just get online and do some research and you'll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you'll find the same documented evidence of this fact. Truth is, it's getting easier and easier to make money with your own home based business.

I've always said that "affiliate marketing" (a simple way to make money from home) is the job of the future. In the old days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply go to any company you want, fill out their affiliate application and start work immediately. Affiliates are the new working class. In fact, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the "job" of the future that's already here TODAY.

===> Intangible 3 <===

You must be willing to MAKE THE LEAP.

Ready, FIRE, then aim... This is the operating philosophy you MUST adopt to succeed with a home based business.

That's backwards for most people who like to aim before they fire. The fact is that home based business success is a moving target... The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can't learn from the outside... You have to be *IN THE RING* to truly understand and profit from it. In fact, this is a business where you can truly be earning WHILE you're still learning...

The lesson here is that you will never really be READY to start a home based business. You simply have to start one. It's like having children... You're never really ready, but when it happens you adapt and grow and therefore you succeed. This is what I call: "Making the Leap"!

The good news is that the cost of failure with having your own home based business is very small. In the "brick and mortar" world you need to evaluate things very carefully before you decide to open up a business. It's almost always necessary to invest thousands of dollars to get an offline business off the ground. However, on the Internet you can often start a successful business for less than $100. The Plug-In Profit Site is a great example of this where you can get your own money-making site setup free within 24 hours:
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You simply need get IN THE GAME... Each moment that you stay "out there," you're wasting valuable time that you could be learning and skills necessary to build a successful home based business. In fact, if you're not in the game yet, you're ALREADY behind the times... Make the leap to starting and building a successful home business TODAY!

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"I Was A Washed Up Restaurant Worker Desperately Searching For
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