By Allie Mendoza

Joining an affiliate marketing or a network marketing program is one of the fastest ways to start your home-based business online. You don't have to have your own service or product to sell. You can get paid a commission for selling or referring someone else product or service. Both of these programs can offer unlimited income potential.

In spite of their popularity and the hype surrounding them, most affiliate and network marketers end up failing in these programs.

FACT: Over 90% of online entrepreneurs and marketers make less than $100 a month.

Millions of entrepreneurs end up buying countless marketing software, ebooks and courses... but, they have nothing to show for it except FAILURE!

Don't let this happen to you! Read on to learn what you can do to avoid the main causes of business failure for most affiliate and network marketers...

Affiliate marketing programs are only as good as the work that affiliates put into them. Some affiliate marketers -- the super-affiliates -- have made a lot of money from affiliate marketing programs; but, most affiliates do not make much money.

Similarly, network marketing programs are only as good as the work that the network of marketers put into them. Some network marketers have become millionaires from network marketing opportunities; but most networkers do not make much money.

In order for you to MAXIMIZE your chances for success, it's important to change your mindset. Otherwise, you run the risk of getting in your own way and doing the things that have caused many people to fail in these programs.

The harsh reality of these programs is that they have a high failure rate. This is usually not due to any specific problem with the affiliate marketing or the network marketing program.

Instead, the high failure rate is due to the unrealistic expectations of many affiliate and network marketers -- they make the mistake of believing the hype about these programs. They are absolutely NOT get-rich-quick-even-if-you-do-nothing programs.

In life, everything we do requires some type of training. For example, even hamburger makers working for McDonald's have to get trained at their "university" to learn how to make hamburgers the right way. Affiliate or network marketing is no different; each and every brand new marketer requires some form of training.

The most important training that affiliate and network marketers need to have involves learning how to set-up an effective marketing plan. Instead of taking the time to get the necessary marketing knowledge and skills, most marketers skip this vital process. Instead, they just join one program after another... hoping they will somehow become successful in the next one. Albert Einstein has been quoted as saying that, "Insanity is doing the same thing over and over again and expecting different results."

Millions of affiliate and network marketers who keep failing in these programs need to "stop the insanity" of going from one program to another... making the same ineffective marketing mistakes and hoping somehow to eventually become successful.

Contrary to popular beliefs... few products, services and opportunities "sell themselves." If you do NOT learn how to market your business effectively, you will fail. No matter what money-making programs you join, you will end up failing again and again!

If you haven't achieved the level of financial success that you deserve, then maybe it's time for you to have a better plan. You don't have to re-invent the wheel. Just learn what other entrepreneurs and marketers are doing to build a successful and profitable business.

What marketing strategies do you think you absolutely need to have to achieve your business success? Less is more. Many entrepreneurs make the mistake of using the "spray-and-pray" method of marketing. They try anything and everything... hoping and praying that something will eventually work.

Most entrepreneurs using the hit-miss "spray-and-pray" method of marketing are doomed to fail. Why? It's not possible to do many marketing strategies on a consistent basis -- the time, money and effort involved is limiting and is not sustainable.

Doing too many marketing strategies that do not effectively generate income can cause you to run out of money rapidly before you can succeed. You can end up FAILING even if you have a great home-based business program!

What's the solution?

Instead of trying to use many marketing strategies and working so hard, you can just focus on the most effective marketing strategies for generating MAXIMUM RESULTS.

How do you accomplish this?

By applying the 80/20 Rule or Pareto's Principle to your marketing campaign, you can focus on 20% of marketing strategies that can generate 80% of your results. To give you a brief background: The 80/20 Rule is based on an observation by an Italian economist, Vilfredo Pareto (1848-1923). He made the observation that 20% of the people of Italy owned 80% of it's wealth.

Since Pareto's time, other studies have also shown that in other areas of life, 80% of results are generated by 20% of activities. The 80/20 Rule also applies to home-based business marketing.

A huge advantage of applying the 80/20 Rule is that you can avoid wasting a lot of time and money by NOT doing 80% of the marketing activities that will only generate 20% of your results. This makes it a lot easier for you to focus on the few marketing strategies that can generate the bulk of your income. Using less time and money, you can make more money and work less.

By taking massive action on 20% of marketing strategies that can generate 80% of your results, you can focus on the best use of your time and money. You can master a few marketing strategies that can catapult your home-based business to success.

Allie Mendoza specializes in business marketing SHORTCUTS using less time, money and effort. To get a step-by-step tutorial on how to use FREE Viral Marketing Shortcuts for building traffic, opt-in list and income: visit http://8020shortcuts.com

Article Source: http://EzineArticles.com/?expert=Allie_Mendoza



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