By
Godfrey Thaxter
There is now a growing sense of awareness on the internet with regards to article marketing. This has been brought about mainly because of the teachings from the movers and shakers in the industry. It was always a proven method for long-term traffic generation, but not many people were paying close attention to it before.
Many of the top income earners online rely heavily on article marketing for their business, because it has proven to be the most powerful traffic generation method. While PPC can provide speed and efficiency, article marketing provides stability and security. Added to that is the fact that PPC can be very expensive, while the other doesn't cost anything.
Now to get the best results from your article marketing efforts their are some very important things you need to pay close attention to when writing, 4 of which are as follows:
1. Strong Magnetic Title - The first opportunity you will have to grab the visitor is with its title. Your title should act as a magnet to draw the reader in. It doesn't matter how good the body of your article is, if the title is not good then no one will see it.
One of the most effective title formats is the "how to" format. Example "How To Potty-Train A Fox Terrier", or "How To Grow Bell Peppers In Pots". Another effective one is the question format. Example, "Can You Make Money From Your Cycling Hobby"? or "Is Your Cholesterol Level Raging Out Of Control?"
Crafting good titles is a skill that can be learned and an easy way to do this is to just write down good titles and study them. When reading books, magazines, the newspaper, or browsing online, pay attention to the titles. What was it that peaked your curiosity? What about it that caused you to want to read more? Chances are the same thing that caught your eyes will do the same for many others.
2. Provide High Quality Content, Educational Is Great - Having a great title to lure your visitors in is good, but to keep them reading the body of your article you must provide good quality content. What you need to remember here is that people are looking for solutions to their problems. Write articles that provide specifics about a particular problem.
Your title will act as a magnet to pull the visitor in because of what it says. Make sure that you followup with the story line that is in the title. I have seen many articles online that have drifted away from the title in the body. This is disconcerting to the visitor and could lead to them blacklisting your articles in the future.
3. Strong Resource Box - This is a very important part of your article as it provides a link to your website. Every time your article is published, you build another link back to your site. This is also where you can give the reader a reason to trust you as an expert, but the real value of the resource box is to get the visitor to take action.
You will have to give your visitors a good reason to click through and specific instructions as to why they should. Don't take it for granted that because they read your article they will click on your link, they may not. It could be statements like "Click Here Now To Get Your Free Report", or "Click Here Now To See Why You're NOT Losing More Weight", or something to that effect.
4. Consistency Creates Momentum - Writing and submitting articles consistently is a sure way of gradually increasing your website visitors. There is no set rule to this, but writing one or two each week is a good mark to strive for. It can also take a few weeks for the search engines to pick up these and by submitting frequently there will always be new content available.
Just imagine writing and submitting 2 article per week for 5 years, what would your traffic be like? What would your income be like?
Your article marketing efforts could become more effective and your traffic generation greatly improved by paying close attention to these basic guidelines. As I said before this is a very powerful traffic strategy to have in your marketing arsenal, so do it. The best solution to become good at anything is to follow great leaders, and practice consistently.
Godfrey Thaxter is a marketing consultant who writes informative and inspiring articles providing tips and strategies for Home Business Success with your internet marketing business. Click The Link Now To Get Instant Access To The Highest Quality Advertising & Marketing On The Internet - And To See How You Can Explode Your Traffic Generation Using Articles!
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